Digital Architecture

4-Week Program | Begins October 8th | [ Live + On-Demand ]

A Live Webinar on How to Build A Digital Marketing Strategy:

Designed for A Multicultural World

Learn the framework I use to help global brands build best-in-class digital marketing programs (tailored for small business entrepreneurs) to amplify their message, reach more people, and drive product demand.

Presented by David George
Founder, David George & Co.
Manager of Digital Partnerships, Mattel

In 2014, I began managing digital + influencer strategy at the iconic fashion brand, Gap, Inc. Since then, I've worked alongside well-known entertainment, consumer, and lifestyle brands, helping them build smart digital strategies that drive brand awareness and product demand.

I've worked with:

mattel
gap
unilever

cole haan
fujifilm
GQ

netflix
disney
nickelodeon

In this webinar we will cover

Audience
Discovery

Learn how to identify your audience and the top digital channels for maximizing your online reach

Strategy
Framework

Learn top methods for mapping out the goals, strategies, objectives, and campaign tactics that will get your product in front of the right consumers.

Content +
Partnerships

Learn how to collaborate with influencers, podcasts, media outlets, and more to create the captivating content you need to tell your story.

Campaign
Management

Learn how to launch, track, and measure your very own digital marketing program. Includes free templates and worksheets to help you stay organized.

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Shantelle, ESSENCE

David is an insightful, innovative, and strategic digital expert. His extensive knowledge of the social landscape and cultural influencers, combined with his attention to detail has made him a force and an asset to any team he's a part of. David and I worked against some pretty aggressive deadlines, and he always kept a positive "can do" attitude. If given the chance, I would welcome the opportunity to work with him again.

Evan, Apple TV+

David is a bright, innovative digital strategist and an absolute pleasure to work with. David's expertise and relationships in the influencer marketing space were instrumental in elevating the campaigns we worked on together at Allied Global Marketing. He adds value to every team he's a part of.

Sean, Gap